Look, I’m just gonna say it right off the bat—Skims good company is a question that has thicker than that Kardashian contouring video. You know the ones. And on the eve of you attacking me about the fact that I’m simply hate-mongering Kim K, I would like to be very clear that I am here to bring you the truth sandwich, no BS and no extra pickles on the side.
We are discussing a brand worth 5 billion of dollars. If this celebrity-endorsed empire is truly worth the hard-earned dollars you put in it or it is another instance of the rich making the rich richer and the rest of us asking ourselves whether we really need to upgrade our underwear drawers to 40 dollars.
The Billion Dollar Question Nobody’s Really Asking
So is Skims good company when it comes to the basics? Well, these are the tea that are so tepid, yet are worth drinking. In November 2025, the brand levied 225 million dollars, which increased its valuation to a chilly 5 billion dollars. That’s billion with a B, folks. Kim Kardashian and her entrepreneur Emma and Jens Grede are literally making money like they grow shapewear.
They are opening stores back to back 18 in the US, they are going to expand to Mexico, and they got a first permanent store in December 2025 in Dubai and London is going to get a flagship on Regent Street in summer 2026. It is expected that the company will reach a sales figure of more than one billion by 2025. On the paper, it appears as a business school fairy tale.
However this is where it gets hot. Their sponsor is Goldman Sachs, they have deals with practically all big sports leagues, and in 2026, they are launching Skims Beauty. The brand is everywhere. Your Instagram feed? Skims. The sponsorship agreement of your favorite sports person? Skims. The advertisement that made you look twice? Definitely Skims.
When “Inclusive” Meets “Invisible Labor”
Now let’s talk about the elephant in the room wearing size-inclusive shapewear. Is Skims good company ethically? Fasten your seat belts, this is where it becomes uncomfortable.
The Remake Fashion Accountability Report ranked Skims with 0 out of 150 in 2024. Zero. Zilch. Nada. They tied literally with SHEIN, which is essentially the villain of fast fashion of the nightmares of all people. That’s not a flex, Kim. Its just bad fast fashion.
What was revealed in the report was rather damaging: Skims has virtually no transparency on the issue of where their products are manufactured, by whom, and on what terms. This is about a corporation worth billions of dollars who seemingly cannot even take the time to inform you whether the individuals who are sewing your $48 underwear are being paid a living wage. The brand tells that all their employees receive fair salaries and safe conditions at their workplaces, but there is no hard evidence, so these words are as hollow as a promise of a Kardashian not to go to social media.
And here is the twist, it has been reported that their products are produced in such countries as Bangladesh and Vietnam, where workers have a low tendency of receiving a wage that is lower than the living wage. Kim literally has ex-employees who reported that she was not paying her employees and refusing to pay overtime. Suppose that is the way she treats her own direct employees, what do you suppose is going on in factories half a world away where no one is paying attention?
The Sustainability Smokescreen
I would like to share with you about their so-called eco-friendly packaging since this is truly an amusing thing in the most heartbreaking manner imaginable. Skims boasts of putting I am not plastic stamped on their bags and boasts they are biodegradable and compostable. Sounds great, right? Wrong.
Those bags? They contain a number 4 on them indicating that they are constructed out of low-density polyethylene- literally a form of plastic that is extremely difficult to recycle. It is greenwashing at its best, people. They are earning 750 million a year (2023 figures) and are unable to invest in real sustainable practices? Make it make sense.
Another way that the brand enjoys synthetic fabrics is through the use of nylon and spandex. They have Cozy fabric with 21 percent nylon and some bodysuits with 95 percent nylon. When you wash these materials, microplastics are released, which causes ocean pollution. However, why not pay attention to nipple bras and jokes about climate change instead of being environmentally responsible.
So Is Skims Good Company For Your Wallet?
In this case we have to put the product apart and the ethics aside a moment, as I have known some of you are wondering whether you should get these overpriced undies or not.
The reviews? All they have is on the map like a GPS that had three margaritas. Good Housekeeping completed the tests of compressing and fitting 158 bras, underwear and shapewear, and Skims actually did not lose in this area. Individuals are actually fond of the viral slip dress, the body-shaping bodysuits and the bras. The fit is, in fact, inclusive, XXS to 5X, and they do have a variety of nude options, which is rightfully a good thing.
But hold your horses. Customer service is seemingly a catastrophe area. Customers complain of having to wait weeks before receiving a reply, receiving packages with zero tracking, and refunds that do not come through. A Trustpilot customer waited in December 2025 through to January 2026 to get a refund of £214. The other one was ordered at the end of January and their package was still marked with the processing in the middle of February. You want high quality service when you are paying high prices. Skims ain’t delivering that.
Quality is hit or miss too. There are individuals who vow that their Skims products are life altering and everlasting. Some complain of shrinking after washing (even with the daintiest cycles), pilling under the arms due to a couple of washes, the construction being so shoddy that you could do better in the dollar store. This is not acceptable at a price of 40 to 100 plus per item.
The Celebrity Circus Nobody Asked For
Is Skims good company at marketing? Absolutely. They’re geniuses at it. Kim has approximately 350 million Instagram followers (actually just like 100 million only. who are willing to purchase whatever she is offering. They have been teaming with Team USA on numerous Olympic games, and they have collabs with Nike coming out all in 2025-2026 and they have basically pioneered the art of making simple underwear viral.
That nipple bra campaign? Polarizing, tone deaf when it comes to climate activists, yet everybody was discussing it. It was a nice gesture and clearly an attempt to do good, but it is a classic tactic in marketing to make a promise like giving away ten percent of the sales to the environment. Cause-related marketing has people proud of making purchases as companies get rich. It is capitalism that has a conscience-shaped sticker on it.
And, to tell the truth, the popularity of the brand is closely connected with the Kardashian name. It is the same group of people who board a private jet like it is Uber and save the world. The internet lost it when Kourtney Kardashian made a sustainability ambassador of Boohoo in 2022. There is a huge incongruity between what they preach and what they practice.
The Real Deal For 2026 And Beyond
So after all this, is Skims good company? This is my frank opinion: It is a matter of what you appreciate.
Skims is not an option, in case you are concerned with ethical labor practices, environmental sustainability, and corporate transparency. They get zero points on accountability, they are actively deceiving consumers about their green boasting, and they are incapable of even bothering to provide simple information about their supply chain. Their support is a support of a system that takes advantage of the workers and greenwashes its path to earning billions of dollars.
Maybe, in case you only need shapewear that functions and you do not mind spending high prices on a lottery-quality and awful customer service. There are those products that are truly good. The sizing is inclusive. The marketing is on point. But you are also supporting a quickly made fashion model packaged in luxury.
What You Should Actually Do
My suggestions are as follows: In case you simply have to try Skims, you should shop when there is a sale, get two products to sample and be ready to experience customer service nightmares in case something goes amiss. Do not fall into the trap that all their products are revolutionary- they are not. It is underwear that has an excellent PR.
Better still, research options. Brands such as Girlfriend Collective, Organic Basics, and other brands actually think about the concept of transparency and sustainability. They may not be having the face of Kim Kardashian on it, however, your conscience will be grateful.
And in case you purchase something at Skims and something fails to go right, write it down. Pictures, tracking codes, the entire nine yards. Since, according to customer feedback, you will end up needing that paper trail when the customer service haunts you.
The bottom line? Skims good company is a complicated question with a disappointing answer. They are excellent earners and promoters. They are horrible in all that actually counts how to treat workers fairly, be environmentally responsible and transparent to customers. We need more of billion-dollar brands in 2026. We want something more than good-looking wrappings and false hopes.
